Edge adds a new magazine to the jfmedia portfolio

Fri Apr 20 2012

ROCKS is the in-flight magazine of Alliance Airlines and each issue is on-board for 2 months.

ROCKS is dedicated to carrying 1.1 million FIFO miners every year from capital city bases.

ROCKS is targeting average income earners of $156,536, the highest earning sector in Australia.

ROCKS has the capacity to reach 175,000 passengers on average every issue.

ROCKS is more about the lifestyle of miners than the industry they are in.

ROCKS is profiles of personalities, travel features, tech stuff, motoring reviews, health and fitness, sports, professional financial advice.

ROCKS is one national edition on all Alliance planes.